Goal update!

Good morning!

I have to say that our whole “word of the year” (mortgage) thing is already way more effective than any resolution that I’ve ever made. I won’t say that it’s been smooth sailing during this first quarter of the year, but it has definitely helped us stay on track and say “no” to things that don’t move us towards our goals.

The biggest roadblock we hit was a medical thing that came up in February. Charlotte had had recurring ear infections since last December, and the pediatrician finally decided that it was time to send her to the ENT after they’d tried several rounds of antibiotics. Sadface. That lead to her having to get tubes put in her ears. Double sadface.

They did the surgery in early March and everything went great. We put our goal on hold and saved everything we could to try and avoid dipping into our emergency fund to cover our portion of the expenses. When I got the bill in the mail I was a little nervous to open it just in case we hadn’t saved enough, but we had saved almost exactly what we needed! We ended up having $100 left over to throw on the mortgage in April. I was so thankful that we were able to cash flow this “emergency” (which never felt like an emergency because we had a plan and we worked it) in one month, plus celebrate Charlotte’s birthday and prepare for Easter. It’s one of the most amazing feelings that we’ve ever had.

So here’s a recap of my first quarter goals, how they went, and how I’m moving forward into next quarter.

Goal #1: No spend January (I did this again in April–for the most part)

Recap of January:

I made it my goal not to shop for the business at all, and it yielded some decent returns.

You might remember my heart banners:

 

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These did pretty well at shows and in my shop. I kept on experimenting and looking forward, and created a bunny version for Easter that did even better. It is still selling for baby showers and nurseries! This was one of the things that I really wanted to come out of my no spend month–expanding my vision and therefore my product line.

Another side effect of not shopping in January was that I scoured the garage and the basement for vintage pieces that I had never cleaned, photographed, finished listing, etc., and actually sold a lot of pieces that I had previously been reluctant to list. This was super exciting as well–I have a tendency to buy something in the moment, decide it isn’t right for my shop, think about getting rid of it, and then ultimately hold onto it because I might “need it someday.” My no spend month helped me get over that a little bit.

For April:

I shopped a little bit, but mostly for new inventory. I found an amazing estate sale at the end of the month right in Rochester, and got some great pieces for my Etsy shop. My struggle last month was definitely the weather–by mid-April last year I had a huge pile of stuff going in the garage already for my late April shows, but no such luck this year. It was STILL snowing here in the middle of the month and I was stacking pieces all over the house in an attempt to still get work done and keep from freezing to death out in the garage.

I did get one or two warm days where I was able to get a new display piece finished using a bunch of stuff that I had laying around, so that was good.

Goal #2: Stock up my shop.

My goal was 200 listings by February 15–I didn’t actually keep track of when I met it, but I know it was later than that. The good news is that I’m there now, right?

I’m around 220 listings now and listing consistently really brought up my sales in March, which was officially my best month ever! I hit 900 sales and was able to save almost everything we needed for the tubes, which was super amazing.

For April:

Obviously my next goal is to make it to 300, but I don’t know if that will happen for this quarter. My more realistic goal is about 260, but we’ll see how it goes. I think one of the biggest things that has come out of my devotion to consistently posting new listings has been a big increase in sales.

The increase in activity in my shop has led to me making my biggest sales goal yet for my business in April (factoring in two shows, Facebook sales and Etsy sales), and the Richmond show put me beyond my target for the month, which was really exciting. The business part of things used to be really frustrating and time consuming for me because all I wanted to do was create things, but over the past few months I’ve actually begun to enjoy it a lot more, and I think it’s because I’m setting hard targets and then watching as I get really close or even beyond them each month.

Goal #3: Find new things to try.

I haven’t decided on the co-op yet. We tried a spring Junior League show at the Palazzo Grande in Shelby Township at the beginning of March, and it was really disappointing for a lot of reasons, none of which I want to get into right now. Maybe I’ll do a post on it if I can figure out whether it would be worth it or not.

It’s been awhile since I’ve listened to newer Goal Digger podcast episodes though I still refer back to a lot of her early ones. I’m still loving Allie Casazza’s “The Purpose Show“–there was an amazing episode about perfectionism a few weeks ago that I’ve already listened to about 3 times. I’ve also started listening to Christy Wright’s “Business Boutique” podcast, after attending a one-day event in Grand Rapids two weeks ago. I want to do a quick post about that as soon as I’m done digesting all the great information I got.

So far, my favorite books have been Fervent and Missional Motherhood…both focused, obviously, more on faith and family than on business, but it’s all connected, right?

I’ve still been getting most of my planning, writing, and Rochester College work done in the mornings or while Charlotte is at preschool, though I’ve been sprinkling in walks with my dog and a little bit of working out, too. Starting off my day with nothing but a cup of coffee hasn’t been super effective with helping me maintain energy throughout the day (go figure, right?) so adding some physical activity has been super helpful with that. Plus, I’m super unlikely to fit that in at the end of the day…


How are your 2018 goals going? I’d love to hear about them!

 

#metrodetroitmaker Goals for 2018

Good morning girl bosses!

I love this time of year! My slow time of the year corresponds with the New Year, which makes it the perfect time for setting goals, building up inventory, and plotting out how I want the year to go (which also means planning the shows I want to do).

Yes, I said, “setting goals” not “making resolutions.” The thing I don’t like about resolutions is that they often become more like wishes rather than achievable goals. I have no idea what my New Year’s resolution was last year. I probably didn’t make one. But I also didn’t have a focus for the year like I have for this year. Wanna hear what it is?

Mortgage.

Let me back up a little. This post will eventually get around to my business goals for the year, but first I want to give you a little background on what’s going on with us and our personal goals for our lives (it’ll all make sense eventually).

When I started this business, it was to help with our debt snowball. For more on that, hop on over to Dave Ramsey’s website. His stuff is gold if you’re really ready to buckle down and tackle your finances like an adult. If you’re not into delaying gratification, driving an old car, and pretty much never eating out while you’re working his plan, you’ll probably want to stay away.

We’ve been out of debt for about two years now, and our next step has been to tackle our mortgage, but we haven’t been pounding on it like we should be. The reason is partially because I stopped paying us out what I had been so that I could build up the business a bit more—you know, investing in a better camera, a design for the shop, fancy business cards, lots of shows, etc. etc. For a little while, I was toying with the idea of really bulking up my business savings so that I could invest in renting a retail space of my own.

Fast forward to last month, when Dan and I were thinking about and planning for 2018 and doing our budget for the year (yes, the whole year. I’m a huge nerd. I can’t live without that kind of structure).

I had already decided that I wanted to pick a word for the year, and I told Dan about the idea. Looking at our budget at the priorities that we had, it was pretty easy to decide on our word.

We have an aggressive goal of paying down 33% of our mortgage by the end of this year. I say it’s aggressive because the income from my teaching job plus the set amount from Dan’s income that we’ve decided to dedicate to the mortgage will only cover about 18% as it sits right now, which means my business has to contribute an additional 15%. That’s a lot, but I know that I can do it if I stay on pace with what my business produced last year (here’s hoping that I can surpass it and contribute even more).

So how does that affect my goals for 2018?

So glad you asked.

I want to start with my goals for this quarter, which I hope to transition into each quarter (with some tweaks) as the year goes on.

Goal #1: No spend January.

That’s right. I have vowed not to darken the doors of JoAnn’s, Hobby Lobby, or my cluster of beloved thrift stores this month. AT ALL.

I’ll give you a minute to recover.

I’ll admit, this is hard for me. I get a lot of inspiration and creative energy from these places, not to mention materials for my pieces. But you know what else I get? A lot of stuff that I don’t even remember purchasing! Good stuff. Stuff that I could really use.

So that’s what I’m doing. I’m spending my January creating pieces that I already have the materials for, and I have plenty—wreath forms, felt, fabric remnants, paint, furniture, wood scraps, card stock, notions, ribbon, dowels….the list goes on. And you know what else I have a lot of? Half started projects that I never got around to finishing! I have nine dowel lengths painted and ready to be made into fairy wands. I have at least twenty (and probably more) tea wallets already cut out and ready to iron and sew. I have a telephone bench that needs to be painted. I have a wire wreath form spray painted gold and waiting for some felt flowers. I have felt flowers that are all cut out and waiting to be put together. The list goes on and on.

And do I need to go to JoAnn’s in order to complete any of these pieces? No, I don’t.

Not only will I save time and money by not visiting these stores, but I will also be decluttering my work spaces by using up materials that I already have laying around! Just this past week I finished two pillows (the forms have been sitting there for at least 6 months) and several linen heart banners for Valentine’s day from leftover fabric from over a year ago:

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It’s already the 15th, and I’m feeling the withdrawals and trying to convince myself that the excuses I’m coming up with to head to the craft store are actually really good reasons for me to break my vows and buy a bunch of new stuff. So far, I’ve been able to resist, and I’m putting a lot of obstacles in my own way by making sure that I always have a project in my face that needs to be completed.

One side effect of this experiment that I didn’t anticipate was that my creativity has been engaged in a different way than it has been lately–by forcing myself to use only materials that I have, I’ve been seeing the items in my basement and garage in a whole new light, and seeing new ways to use materials without even having to browse Pinterest for inspiration. It’s been fabulous, and I can’t wait to share more of the pieces I’ve been creating lately!

Goal #2: Stock up my shop.

As I’m going through bins and boxes of materials and pieces that I’ve purchased for one project or another, I’m discovering some amazing things that I no longer need but are going to be great additions to my shop. As of writing this post, I have 113 listings in my shop, and I’m on a mission to get to 200 by the middle of February (that’s about 2.8 listings/day, which is more aggressive than I’ve ever been in the past. The number one thing that I’ve found that consistently drives people to my Etsy shop is consistent postings, so this is a really good goal for me, and one that I actually have time for right now!

Stocking my shop is always on my radar, but during slow times when I’m at least a month out from my new craft show I can really buckle down and focus on getting as much new inventory photographed and ready as possible.

Goal #3: Find new things to try.

This one is still developing. There are at least three new shows that I’m planning to apply to this quarter, and I’m also toying with the idea of renting some space inside a larger co-op type store. There are several places where I’ve thought about doing this in the past, but now there’s a new place opening in downtown Rochester, and that is almost too close not to make it worth it.

I’m still an avid Goal Digger podcast listener, and I’ve recently added The Purpose Show to my playlist, as my new podcast material. It’s a little more focused on motherhood than on small business and goals, but it’s a nice way to round myself out and make sure that I’m focusing on my family and not just on my business for the better part of the day.

I also want to add a few books to my reading list for this year that have to do with my business, and I’m hoping to start with Sheryl Sandberg’s Lean In. I haven’t come across any other business related books for the list yet, though I have TONS of fiction books that I’m hoping to get into this year.

I’m also shaking up my morning routine (I’m just now getting back into my routine of heading to Starbucks at 5 a.m. on non-preschool mornings) by adding morning pages to at least a couple of my mornings each week. I typically brain dump into my planner each week, but my planner is a bit tight on space, and my brain is a wild jungle full of scary gibberish which is a little overwhelming for those neat little lines and boxes. I’m hoping that doing a massive dump will help me to streamline so that I don’t overwhelm my poor little planner.


What are your goals for 2018, both personal and business related? Do they overlap at all? I’m hoping to get some of my fire back with a solid goal that will really affect our family’s life going forward into the next two years. When I started this business, that fire was there, and it fueled some major growth!

I’d love to hear from you about some of your strategies for a productive year, month, and week, too! Do you bullet journal? Use a planner? Do morning pages? How do you release all that extra “stuff” from your brain so that you can be free to concentrate fully on the most important tasks for your week?

Here’s hoping to a wonderful January and an even better 2018! Get your goals on, girl bosses!

Talk soon,

Jessie

Friday (Small Business) Favorites: December Edition

**I did not receive any compensation for this post—all of these products were purchased and enjoyed by me/my family (or wrapped and saved for gifts).

Good morning friends! I’m so excited to share another Friday favorites post with you (check out the first one here) featuring some of my favorite purchases from around the craft show scene this past month (really, the past few months–October and November were so crazy that I never did get my favorites up for those months, so this is a combo of all of them! I’ve been writing this post for weeks now…).

It’s still early enough for some last minute Christmas shopping, right? Get your orders in for these great items ASAP–there are some awesome stocking stuffer ideas in this post!

Today I want to feature my friends at Green Bubble Gorgeous, Backroad Divas, Sweetnswag, Maybee Lane Designs, and Blue Kangaroo Handmade.

Green Bubble Gorgeous Scrub

  1. Mango Pomegranate Polishing Sugar Scrub, Green Bubble Gorgeous, ($14)

I’ve actually been buying Green Bubble Gorgeous, and this scrub in particular, for a few years now, both in person and through their Etsy shop. It’s my most favorite scrub ever, and, like a lot of girls, I’m obsessed with bath products, so I’ve tried a ton of them.

I have to have a scrub around at all times with the amount of wax that I use on my furniture pieces–and you know that even when you’re using a brush, that stuff gets all over your hands, and it coats your skin like it coats that furniture, baby. I love what I do, but wax is the worst, friends. It’s nice when it’s had time to cure and make the piece super pretty, but no matter how easy it is to work with, it’s still kind of the pits.

I love my Mango Pomegranate scrub (a slight departure from my peach obsession, but really, not that far away) because it polishes and removes old skin and whatever else is on my hands (read: wax), but it doesn’t leave a residue like a lot of other scrubs do–my hands actually feel clean after I use this product, instead of extra oily.

You can find GBG on their Facebook page and website as well as their Etsy shop to check out all of their amazing products. I’m so excited to have run into them at Hocus Pocus in October. Just writing about this scrub makes me want to head to the bathroom and get some on my hands, so…excuse me one second.

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  1. Raspberry Sangria Candle, Country Candlelight ($8)

Look at this, friends! Another departure from my peach obsession. I’ll let you in on another secret about me–I’m also very, very fond of sangria scented things, as well. And sangria. My all-time favorite candle is probably the Sangria scent from the REWINED line, which I’m not seeing on their website at the moment…I hope that means it’s seasonal and they haven’t stopped making it. I would probably cry a little. While drinking Sangria.

*Update: I think it is seasonal, because I found one on sale at Caddywampus on Mackinac Island when I was there in October, so I think we’re good.

Back to the Raspberry Sangria candle. I was burning it the other day (the other month, now), one of the first semi-chilly days in October, and it was super rainy and gross feeling outside. I especially love candles on days like that–they are my fireplace substitute until I get my “real” house with the big fireplace in the living room. I’m living in my fake house right now, folks.

I found this candle at the Backroad Divas tent at Hocus Pocus in Monroe, and I can’t find much reliable information about them online–I think the name “Country Candlelight” is being used by a few different people, so it’s hard to know for sure. I hesitated to even share this one because I didn’t want to share a product that was super hard to find, but the Backroad Divas said to get in touch since they carry these candles pretty regularly. To be honest, I smelled the Raspberry Sangria and didn’t even stop to check out the other scents they had–this one just smelled so darn good, I had to pick it up.

Sweetnswag moccs

  1. Anchors Away Baby Moccasins, Sweetnswag, ($20)

Charlotte had an adorable pair of these when she was just starting to walk, and when I saw these super sweet striped ones at Finder’s Keeper’s in August, I had to get them for my best friend’s baby, Harper. Harper turned one at the beginning of October, and they were the perfect accessory to get with the cute fall outfit that  Charlotte helped me pick out. Can you just not with these baby moto jeans from Target? I got a matching pair for her, but she’s way too skinny for them, sadly. They are actual jeans, which are a no-go for her, since she is a little bean pole who can only wear tights and leggings (and sometimes even those are too big in the waist!). I can tell I have some wardrobe struggles coming up with this girl.

I love moccasins for babies because they are stretchy and comfy and they don’t squeeze little feet–I feel like it’s a much easier transition than going straight into a pair of sneakers. Moccasins are perfect for littles just starting to walk or even those who are starting to pull themselves up on furniture. Charlotte was always taking socks and slippers off, but for some reason she seemed to enjoy her mocs a little bit more than the cute regular shoes I would buy her.

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  1. home. Michigan Wall Art, Maybee Lane Designs, $12

This is another purchase that I made for the Bellaire house…I should probably hit the pause button on these purchases and concentrate a little bit more on my kitchen makeover…yeah, that’s right, the one I started back in September. Early September.

This is another Hocus Pocus purchase–friends, can you tell I had a LOT of fun shopping there?

I love all things Michigan, and this one just spoke to me. It seems like everyone is really getting into the modern calligraphy-type fonts on wall art and other pieces, and I am no stranger to the love of that pretty writing. Maybee Lane Designs had a ton of pretty pieces in their booth, and I had my eye on a little bakery sign there, too. I thought her prices were really good, and I’ll be keeping an eye out for her booth for future Christmas gifts and decor ideas.

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  1. Large Wet Bag in Fox, Blue Kangaroo Handmade, $25.18

Charlotte has been in swim lessons at Goldfish Swim School in Rochester since the beginning of the summer, and I finally broke down and bought a wet bag in early November, after complaining about having a soggy swim bag all summer. I used cloth diapers for her for her first year, so I had one small wet bag that came with some of my old Charlie Banannas, but it wasn’t great for a soaking wet swimsuit.

This wet bag from Blue Kangaroo Handmade’s Etsy shop keeps our things dry and is super cute–plus, it’s way larger than my old wet bag–big enough to fit both of our suits on the days when we stay for family swim at Goldfish. We are into all things woodland right now, so I wasn’t surprised when Charlotte picked this one from the huge selection on Etsy.


I’d love it if you would join me in shopping small this Christmas season! If you’re on Instagram, tag me @wildanddaisy and use the hashtag #metrodetroitmaker to show me what you got! I’m not above stealing a really good idea for a Christmas gift, and I have so much fun spoiling friends and families with handmade finds and all-natural products.

What are your favorite small shops this fall? Let me know in the comments!

Talk soon,

Jessie

 

Meet Your Maker: An Interview with Emma Carley from By Emma, With Love

Good morning girl bosses! Today I’m so pleased to introduce you to Emma Carley, a fellow girl boss from the twin cities and a dear Instagram friend, in a post that is part Meet Your Maker and part craft show review, plus a lot of fun.

Since I’m on a quick break from craft shows for the next few weeks, I thought it would be fun to share Emma’s thoughts and advice with you today, since she just finished her very first in person event two weekends ago.

Emma runs her Etsy shop and website By Emma, With Love, and when she was prepping for her first show, I happened to see a post or two on Instagram about it. I wanted to reach out and share my blog with her in case, by some chance, there was anything that might be even remotely valuable to her, and she generously offered to do a quick interview about her very first event, which is super exciting to me for a couple of reasons.

First, it’s been so long since my first event that I have a hard time tapping into what it was like to make that leap, and I want to be able to serve girl bosses in the early stages of their business and craft show career, as well as those who have been doing this for a while.

The second reason that I’m excited to introduce you to Emma is that I’m seriously so impressed by the time and effort that she put into making her very first event so successful. Seriously, I don’t know how her booth looks this amazing, and I am so, so glad that I don’t have pictures from my first event, which was a hot mess, friends. After 50+ shows, I still haven’t got my set-up totally figured out, so the fact that this is her very first show and her booth looks this incredible blows me away.

*All photo credits to Emma Carley.

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Without further ado, Emma Carley from By Emma, With Love:

#mdm: How did you make the decision to do your very first show?

We live in a very small town, and our neighbor is on the city council and happened to be the organizer of the vendors for our local town festival. She knows about my blog and Etsy shop, so she approached me and asked if I’d be interested in having a booth. I hadn’t really thought about it before, since typically I only make a couple pieces at a time, and do mostly custom orders for people, but I was immediately intrigued!! I decided it would be a great opportunity to build up a product inventory, get my name out there and hopefully build my little business a bit!

#mdm: What specific things did you do to prepare? What ended up being the most important thing you did to prepare?

I realized that there were so many logistical things that needed to be done for a physical sale versus my online business. I had business cards made, got set up with a Square card reader, bought tags, bags, receipts, and all the other business-type things that I would need. It was actually a great motivator to put some time into the more tedious and less creative aspects of my business!

#mdm: How did you go about putting your booth together? Did you practice beforehand? Design specific elements for display? Did you booth end up how you envisioned it?

I definitely had a picture in my head of how I wanted my booth to look, but had to get a bit creative since I didn’t want to spend a whole lot of money on the display. I set it all up in my dining room the week leading up to the show, and took pictures of it, so that when it came time to set up at the show I was able to quickly put everything in the right place.

I’m especially proud of the display wall I made out of a few plywood panels and some extra paint I had lying around – we don’t have a pickup truck, just a small SUV, so I knew that I’d have to get a bit creative with my display. I was able to design two walls that easily fold down and fit in the back of my SUV, which worked perfectly! I also used fabric buntings that I had leftover from my wedding to beautify the wall and my whole booth a little bit, which ended up being perfect for my branding and display.

I found a $15 spool table at Goodwill, and an adorable vintage folding table on Craigslist that also fit nicely in my car and worked perfectly with the aesthetic of my booth. It all ended up coming together really well, and I’m super proud of my booth display!

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I’d say she deserves to be proud about this booth!! It’s fabulous!

#mdm: Tell us about the show!

The show was a bit of a hybrid for our town festival – it was outside right on the downtown strip, and was equal parts antique car show, food trucks, craft fair, and small shop displays. A lot of the other booths were very different from mine (think LulaRoe, Pampered Chef, essential oils, jewelry, etc.) which was nice since I wasn’t really competing with anyone selling similar items. I had a 10×10 space, so I invested in a 10×10 pop-up canopy, and was responsible for bringing everything for the display myself. The downtown spot I reserved was $40, which was super reasonable!

The hours of the sale were 8 a.m. – 4 p.m., but we definitely had a slow start to the day. It was actually pretty discouraging for awhile, since very few people even stopped by the booth, let alone bought anything. I didn’t have any real customers until about 11, but then it got very busy, very fast! Most of my sales happened between 11 and 2.

#mdm: What were you surprised by?

The amount I sold!! I didn’t have a huge inventory going in: I made around 30 signs, and also had 10 mugs, a couple decorative trays, and a bunch of keychains that I made as mostly just a bonus. I went in to the sale with a very realistic approach – our town demographic, especially for a car show, isn’t necessarily my demographic, so I really didn’t know how much interest I would get. I also haven’t sold at a show before, so I saw this opportunity as a chance for exposure and research more than anything, to see what people liked most and what I should make more of.

I was pleasantly surprised! I sold around half of my inventory, and also got a lot of interest for custom orders and even from a couple local shop owners who want to buy some of my products for their stores.

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#mdm: What was the most important thing that you learned from doing your first show?

You have to know your demographic! Since I haven’t done a show before, I made a little bit of everything: a lot of cute home type signs, a few coffee and wine-related signs (of course), and some local-focused signs (Minnesota and Wisconsin art, signs about river towns, etc.). Without a doubt, my location related products sold the best. I actually had two people buy signs that were unfinished that I brought to work on during the day, and finished them while the customers were shopping!

I also definitely learned the importance of authenticity. I know that when I’m at a show as a customer, nothing turns me away from a booth faster than an over-eager or “salesy” shop owner. Instead, I tried to have very authentic conversations with the customers, and I think that’s probably the reason for my success.

#mdm: How do you think in-person events will factor into your business plan in the future?

I was approached a couple weeks ago from an event organizer who asked me to sell at an event at an apple orchard at the end of September. Since I already have my display arranged, and I figured I’d have leftover inventory from this show, I said yes!

In general, though, I’m not sure how many shows I’ll do. I definitely loved getting the face-to-face contact with customers, and it was really fun to set up a display, but it was also a ton of work, and between school, my blog, my Etsy site and my weekend wedding job, it took over my life for a little bit. I’ll probably keep shows on the back burner for now, as a mostly summertime way to supplement my online business and get some exposure and feedback.

In general, though, I’m definitely open to and hoping for more selling experiences!

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#mdm: What else can you tell the readers about doing an event for the first time? Do you have any advice? Insight? Encouragement?

If you’re not sure if you’re quite ready, take the leap and try it out! It’s a great way to push yourself past your comfort zone a little bit, and gain business experience and make connections. I think my biggest insight was that you never know exactly what you’re going to get at your first event. Going in as prepared as possible and with an open mind will ensure that you have the best experience possible. Also, keeping realistic expectations helps keep you from being discouraged. I went into the show simply hoping to meet some local people, get exposure for my business, see what people liked and hopefully make a little bit of money, so the sales I made exceeded my expectations. Now I know a little better how to prepare for my next show, which is so valuable.

One of the things I did during the show that ended up being really successful was bringing a couple unfinished pieces to the show with me to work on during slow times. It was mostly just out of necessity, since I hadn’t had time to finish them all in time, but I actually ended up selling two pieces before they were finished because customers saw me working on them, and wanted the finished product! If it’s possible for your business, working on one of your pieces during the show is a way to show your customers the handmade nature of the product, and they can see how much time and effort you put into each and every piece. It was also a great conversation starter!

Another of my concerns going into the show was that no one would like my stuff – putting your own artwork that you’ve put so much of yourself into on display is nerve-wracking and a bit scary, and I was nervous that I’d get criticism or at least indifference. Luckily, the people who stopped my my booth were all incredibly kind and supportive, and it reminded me that we’re all our own worst critic! If you make a product that is high-quality, and you have authentic interactions with your customers, you’ll have a great experience and also hopefully make some money!

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Isn’t she the best? Girls, I think Emma’s advice is so valuable, and the amount of effort that she put into her booth display is still so impressive to me for a very first show! I was definitely not this aware of my brand/image when I started doing this!

I know we can all also relate to the fact that we have so many demands on our time, that doing these events takes over our lives for a bit! Between creating new inventory, stocking up on things like bags, tags, and display pieces, and planning how you’re going to get all that stuff to the actual event, who has time for real life, “real” jobs, and necessities like laundry and cooking dinner? I know I don’t. Planning ahead and getting the prep work done a little at a time is definitely essential.

Is there anyone else out there who recently did her very first event? How did it go? And for those of you who started a long time ago (like, before Pinterest was really a thing and there were basically no resources), how does your very first event compare with Emma’s? Are you ladies as blown away as I am?

A huge thank you and congrats to Emma for sharing this awesome experience with us! Here’s where you can connect with her online on her Instagram, blog, and Etsy shop, since we are a little bit far apart in real life.

Until next time friends!

Talk soon,

Jessie

How to Deal When an Event Isn’t Going Well

Hey friends! Today I’m sharing a not so fun post in my craft show tips series, about how to deal when an event doesn’t go so well. These are always hard to go through, and maybe even harder to talk about, but hopefully we can all work through those hard events together and learn a little something from each other about how to deal.

I won’t propose to be an expert about how to deal when events don’t go as well as I’d hoped. I’ve have my fair share of days when the morning goes really slow and I just sit down in my chair, open a book, and call it a day at 11:45 a.m., when there are still three or four hours left in the event. My most vivid memory of that happening is at a Chippewa Valley spring fundraiser a few years ago—it was the first nice day of the summer, and no one in Michigan wanted to be doing anything inside that day (including me, actually).

But even though I’m not an expert, I will share the things that I try to do and keep in perspective when I’m at a slow show. It can be really frustrating to go into an event with really high hopes, just to discover that nothing is going to happen that day, or that weekend, or at least not happen the way that you hoped. I’m not going to pretend that doing any of these things will take that frustration away, because they won’t, but I at least try to practice these things and bring something positive out of what would otherwise be a “wasted” show.

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Plan and Reflect

Writing for this blog has helped me a lot, even over the past few months, with reflecting on how events went and how my expectations might have been out of line with reality. I’ve gotten into the habit of bringing a notebook with me and making little observations about shows throughout the day so that I don’t forget the little details of the show (again, mostly for the benefit of this blog), and I wish I’d been keeping that kind of a journal for longer.

Even though I’ve been experimenting a lot this year with different shows and branching out into doing events with new promoters, I have been trying to do a bit more research into the events that I’m signing up for, which is a lot different than how I used to do things. When I first started out, I was very susceptible to promoters who would walk into our booth at a show and say things like “I’m doing an event next month and I love your booth. You’d be a perfect fit! Do you want to join us?” It’s always nice to be wanted, and I did a lot of shows back then that were terrible, because I just went with that feeling and signed up basically on the spot.

Things are a lot different now than they even were four years ago, too—Facebook is a huge way that I do research for my shows, and the event page for a show is usually a pretty reliable way to gauge the projected traffic and figure out if an event is worth doing or not (of course, it’s not an exact science).

When I’m at a show, and it’s slow, I tend to have a lot of time to reflect, because I really resist pulling out my phone when I’m in the booth, other than to check the weather or make a quick Instagram post about the event. I like to disconnect for that time and just be alone with my thoughts, which can be hard, especially if I’m super frustrated. On the other hand, that “quiet” time has also been the source of some good ideas for the blog and for new projects that I want to start.

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Set Goals

I did this at the Saline show first thing. Communication had been rough, the show was misrepresented, and I was feeling like not much was going to happen for me that day, especially after I sold my first piece (the only chalk painted piece I had and the one that fit in best for that particular show).

So I set myself a goal—I wanted to make 10 sales that day. That might seem like a lot, but I was expecting to do even better than that when I first signed up for the show, so I was really lowering my expectations. Now, I think I know what you’re thinking—what good is setting a goal when traffic is slow and you have a bleak outlook about what you’re going to do that day?

If I hadn’t set that goal, I might have just sat down in my chair to stew and read and mentally check out of the whole deal. But having that goal forced me to stand in the middle of my booth, to greet the people that walked by, to talk to those who came in even more (I always ask if they are looking for anything in particular and if I can answer any questions), and to offer prices on things that people were eyeing or picking up so that they didn’t have to look at the tags.

The longer someone stays in your booth and the more you talk to them, the more likely they are to buy something. And if I was sitting down in my chair not greeting people or talking to them or drawing them into the booth, I wouldn’t have made half the sales I did. Having the goal of 10 sales really helped me to stay positive and keep my head in the game. And guess what? It worked. I actually exceeded my goal and made 11 sales (I might have beat it by even more if it hadn’t started raining at 2:30). Again, I don’t always make my goal (see the Shed 5 post), but it really helps me to stay motivated, positive, and on task during the event if I have a clear vision laid out for what I want to accomplish that day.

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Dream

I have to be really careful with this one because dreams often turn into thoughts like “when I have my store I won’t have to worry about [insert show-related concern—like rain, for example—here]…” It’s easy to think about what I won’t have to worry about and see that “obviously” things will be much easier *when* I have my store, but in that moment I’m not thinking about how difficult it will be to deal with increased overhead, employees, the stress of running a retail store, etc. etc.

But if I can avoid getting entrenched in that line of thought, dreaming about the future is probably my best defense against a slow show. I’m doing these events for multiple purposes, after all, and everything I’m doing, even at a slow show, is moving me towards that goal. Making money only seems like the most important part, but other really valuable things are happening, too—I’m expanding my client base, getting exposure, building my email list, and meeting new artists. All of these things fit into my dream in some way, shape, or form, and keeping that in perspective and being positive about the future really helps when things aren’t as positive as they could be in the present.

Talk to Customers

I mentioned this already in the setting goals paragraph, but it’s so important that I’ll mention it again. People will stay in your booth longer if you actually talk to them, and the longer they stay in your booth, the more likely they are to buy something from you.

It’s hard for me to always remember my prices for everything from show to show, so as I’m setting up, I try to look over the tags so that I can just offer prices as people are shopping. Sometimes tags get lost or ripped anyway, so it’s always good to offer so that the customers aren’t searching around looking for the tags on everything.

If they seem interested or comment about how they love the style of the pieces, I tell them about the paint I use and how much I love it. If it’s a newer piece, I tell them that it might feel a little tacky (especially if it’s a hot day) because the wax hasn’t cured yet, and I let them know that it will just take a little time for that particular texture to go away.

Sometimes they will tell me that they’ve tried a certain paint or technique, and I’ll ask them more about that—I’m always interested in learning more about other paints and products anyway, and I almost always ask them where their favorite place to bargain shop is—I’ve found several great new sources for furniture that way, which is always fun.

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Work on Your Email List

I put my email list front and center in my booth, and if someone comes into the booth and has a positive reaction to my pieces, I always direct them to sign up. I send a newsletter once a month, so they don’t get totally spammed with useless emails, and I let them know where I’ll be in the coming weeks, what I’m working on, how to contact me, and any other news that I have.

I’ve talked about how important my email list is in a previous post, and I love Jenna Kutcher’s podcast episode on why this is such an important aspect of small business ownership—if you want a refresher on why email lists are so awesome, check out those two places for more info.


How do you deal when an event doesn’t go as planned? Like I said, I am nowhere near the point where I am able to keep it all in perspective, and I have those moments of utter fear and despair that I will ever have a good event again at times, but I’m always trying and learning and figuring it out fresh. Leave a note in the comments about how you deal with slow shows to let me know your tips and tricks!

Talk soon,

Jessie

Vintage Market Review: Finder’s Keeper’s in Belleville, MI

Good morning ladies! Today I’m reviewing our last official summer show, the Finder’s Keeper’s Vintage Market in Belleville, MI. This show was held at the Wayne County Fairgrounds, which was a great venue for this type of event, and we had a pretty nice day weather-wise as well—it’s been cool here for a Michigan August (about which you will hear no complaints from me!!), and the shows have been nice and mild this month.

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This show was a great mix of DIY, antique and redone pieces (in the furniture category anyway), and I brought a mix for my booth as well. My expectations were about what they were for the Shed 5 show—I had some pretty high hopes, and while we did better at Finder’s Keeper’s than we did in Eastern Market, our booth wasn’t nearly as busy as I’d hoped it would be, though the traffic overall was great in the morning.

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Price: The normal price for this show would have been $125, but I went through a frenzy of signing up for August shows in mid-July, and I was too late to get in at that price and had to pay an extra $25. Definitely on the high end for a one-day vintage market, and on top of that, they charge customers $5/head at the gates, which seems like a lot to me.

From a customer’s point of view, I’m not sure it’s worth that much—the variety of the booths and food trucks is pretty much the same as it was two weekends ago in Brownstown (there were a lot of repeat vendors from that show, actually), and Brownstown was free. I’m guessing that Finder’s Keepers had to charge admission to help pay for the venue and staff (which there were a lot of, I’ll admit), but again, it didn’t seem worth it.

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From a vendor’s perspective, I’m always uncertain of the effect that an admission fee has on sales. On the one hand, I would expect that if you’re going to pay just to get into the show, you’re going to be serious about shopping, but on the other hand, it’s also pretty cheap for an hour or so just to walk around and get inspiration. Plus, since you’ve already spent money to get in, you might be more careful about what you’re going to spend on purchases…again, I have no idea how that all actually works, but that admission fee has got to have an effect somehow or another, right?

There wasn’t a ton of advertising as far as signs along the route towards the show, and I don’t know how much was done outside of social media for this one. The market seems to have a large following, so I didn’t worry about it too much, but again, for such a high fee, it seems like there should be some extra promotion going on.

Side note: another slightly annoying thing was that they held my check for weeks before cashing it, which I don’t understand and is always a little irritating. I mailed the check the first week of August, and they didn’t cash it until after the show. I don’t know if that’s a normal policy, but if it is, it’s really inconvenient.

Location: The fairgrounds were easy to get to—pretty much right off of I-94, and they had the market set up with a petting zoo and pony rides on one side, and a food court, stage, and food truck fleet on the other. There were three rows of tents packed pretty tightly into the main space, however, and with all the room at the fairgrounds, it really seemed like they could have spread the show out a bit more to make loading and unloading much less stressful and congested. Getting out wasn’t a huge problem for us, since we got in right away, but we had to wait for a bit when we got there in the morning, even given the fact that at least half of the tents were already set up, and appeared as if they’d been so since the night before. There were a lot of campers set up on the other side of the barns where the food court was, and it seemed like the market had allowed quite a few people to come and set up the night before. This option wasn’t made clear on the contract, which stated that set-up wouldn’t begin until 7 a.m. the day of the event.

Overall communication wasn’t that great. I filled out a preliminary application on their website, after which they sent me an email with the contract attached. That was pretty much it. They did not email me to confirm acceptance or that they had received my check, and since they didn’t even cash it until after the show, I couldn’t tell whether I was accepted or not that way, either. I also never got any reminders or information the week of the show, which I would assume would be standard for an event this big. The only thing they did was post a map of the show on the Facebook event—I found my name and booth number on that map three or four days before the event. I know what you’re thinking: “if you were that stressed out about it, why not email them?” I probably should have. Next time.

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Traffic: The morning traffic was a little lighter than I’d expected, but busy enough. We made a few sales right away, but then it dropped off considerably and never really recovered. Again, I’d brought mostly big pieces, and we didn’t sell a single thing that was priced higher than $50. People were negotiating, too, and asking for steep discounts (one customer offered $10 on a window that I had priced at $25!). This, of course, makes me think that my prices were too high, and they might have been for that market. There were quite a few booths that were almost giving things away—the same furniture vendor from Saline was there with her insane prices (once again, I was tempted to buy several of her pieces)!!

After 1 p.m., traffic was barely a trickle, and my mom and I took turns walking around and shopping. It’s my birthday week, and I’m already thinking ahead to future Friday favorites posts and to Christmas and some birthdays of friends that I have coming up, so I was in the mood to shop a little.


There were indoor restrooms here, and plenty of volunteers to help us unload. They came around to all the vendors with big pieces and let us know that there was a cart available for customers to move large pieces from the show area to the parking lot, and one lady who bought a coffee table from us took advantage of that, which was a nice bonus for us and for the customer.

There was live music as well, and it was nice because the band was inside one of the barns, and even if you were close to where the stage was, it wasn’t so loud outside that you couldn’t hear your customers, because the barn contained the sound pretty well.

I don’t know how many more of these downriver shows that we will do—I would like to try the Plymouth show in the spring, and possibly go back to Brownstown, but this particular market didn’t really do it for me. Doing a show for the first time is always hard—we almost always do better the second time around than we do the first, with just a couple of exceptions. It’s always a learning curve in a new area, and it’s hard to know what kinds of things will do really well and what things will flop.

With the exception of Shed 5, I think the reason these August shows were so slow is partly due to the fact that it is August and partly because I just didn’t have the right mix of pieces. June, July, and August are always pretty slow months in my experience, but I know the right shows for those months are out there. We’ve found one good one in July–we’ve never had a bad year at Sterlingfest–and I’m looking forward to finding a few more shows this fall that will stay on our calendar for good.

Here are some shows I’m looking forward to attending or applying to this fall/winter:

Junkstock, Richmond, September 8-10

Michigan Antique Festival, Midland, MI, September 23-24

Hocus Pocus, Monroe, October 7-8

Detroit Urban Craft Fair, Detroit, Dec 1-3

Faith Christmas Gala, Shelby Township, December 5

My schedule is a little light right now, but I’m looking for a few more quick shows to add in there–I’d like to do at least two in November. There’s a small show in Auburn Hills that I’m considering, and a few more that are rattling around in my brain that I can’t think of right now. Fall is my favorite favorite season, so I love to be out and about during it!

What shows are you doing this fall? Have you done a Finder’s Keeper’s market? How did it go? Leave your questions and comments below, and have a great week!

Talk soon,

Jessie

 

 

Friday (Small Business) Favorites: September Edition

**I did not receive any compensation for this post—all of these products were purchased and enjoyed by me/my family (or wrapped and saved for Christmas gifts—yes, I start this early!!).

Good morning friends! I want to start a new thing once a month this fall where I feature some of my recent purchases from my craft show shopping during my favorite season of the year!

I love shopping small and supporting other creative businesses, and I especially love finding things for the people on my Christmas list from small shops and local events. I almost always bring Charlotte home a little present from the shows that she can’t come to (she’s so funny—she’s always like “I want to come to the craft show” and does a little pouty face when I tell her that she can’t. It’s the most adorable thing ever), so you’ll find some children’s items sprinkled through these posts alongside soaps, candles, clothing, food, and gift ideas.

Today I want to feature my friends at Petoskey and Pine, Flint Candle Co., Kosho Krafts, Grow Up Awesome, and Sub Rosa Tea—these are all lovely folks that I met at shows I did during the later part of the summer, and I’m enjoying their products immensely. If you’re looking for some awesome back to school or holiday shopping suggestions, here you go:

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  1. Porcupine Mountains Bar Soap, Petoskey and Pine ($6.50)

I was next to Pierre and Nicole when we did the Auburn Hills Summerfest together back in June, and they were kind enough to offer me a free sample after I gave them a vendor discount on a purchase Nicole made in our booth. Pierre is a certified aromatherapist, and he puts tons of time into researching his process and ingredients. One of my favorite things about these natural, artisanal soaps is that they are inspired by different places all around the state of Michigan, which I always think is super cool. Back in June, I chose the Torch Lake scent because I was planning to take the soap up north with me for the bathroom in the Bellaire house, and Torch Lake is one of our favorite nearby spots to visit. It also smells great and looks beautiful, by the way—all their products do.

Later in the summer, I picked up a bar of the Porcupine Mountains soap at Made in the Mitten in Royal Oak, which stocks Petoskey and Pine products. If you’re looking for a great place to shop handmade this fall, check out Made in the Mitten for sure. As a bonus, it’s right down the street from Nada and Co., where I buy my Annie Sloan chalk paint, so if you have a project in the works, you can kill two birds with one stone, my friends.

Petoskey and Pine has some great gift boxes available for only $30—you know your fallback option for someone on your list is going to be one of those generic gift sets from Bath and Body Works—why not support a small, MI business (that’s also 100% natural) instead? Check them out on their website, Facebook page, and Instagram.

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  1. Peach and Rose Soy Candle, Flint Candle Co ($15)

I love anything peach (flavored, scented, colored—anything, I swear), and when I smelled this candle for the first time at the Shabby Sundays show in June, I had to buy it. This is another item that I took up north with me right away, because my house is  already lousy with candles, but I burned it so much that it was nearly gone by the end of August, so I ordered another one from Lindsay’s Etsy shop as a birthday present to myself (my birthday is August 30—feel free to send gifts next year). Lindsay does the Flint farmer’s market and some other events up that way—but it’s easier for me to place an order on Etsy (though that can be hard with candles because you just want to smell them all!!).

These candles burn perfectly and smell divine. Let’s face it, candles are another common fallback option for gifts—I’m trying to plan ahead so I don’t have to rush to the mall last minute for a generic stocking stuffer! Lindsay throws in a box of matches with every purchase, too, which is super convenient if you’re always losing yours (that’s me, for sure).

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  1. Fox Plush Toy, Kosho Krafts ($12)

Charlotte couldn’t make it out to the St. Augustine show last month, so I bought her this little guy at Lisa’s adorable booth, and Charlotte loved him! She immediately named him Ryder, which I didn’t get right away—she’s only recently begun to name things actual names. Just two months ago she would have named it “fox” and left it at that. I should have known that it was a character from Paw Patrol, though, since she’s obsessed with that show right now. She may have tried to throw him in the Paint Creek one afternoon as we were walking in the woods, but she’s really into cause and effect right now, so I promise it wasn’t out of any bad feelings towards him!

Lisa has a ton of great designs available, and her plush toys are the perfect stocking stuffers. Obviously I still shop at Target for some of Charlotte’s Christmas gifts (I’ve been known to get carried away on Amazon, too—it’s just so easy!!), but I also really like to share my passion for the handmade with her. I hope that she will appreciate all of the hard work that goes into crafting some of these products, and that she will celebrate the creativity and passion behind these special gifts. When we walk around shows together, I love pointing out pieces that I especially love, and she will almost always exclaim “oh, that’s so boo-ful.” Here’s hoping that sweetness will stick around for a bit. I’m dreading the teenager days when she thinks I’m super lame and the last thing she wants to do is get dragged to one of my events.

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  1. Books Are Rad T-Shirt, Grow Up Awesome ($28)

I want to start out by stating the obvious–I am not a model, so please don’t judge too harshly! This is kind of a funny one because I really wanted this T-Shirt for Charlotte when I saw Chris’s booth at the Shed 5 Flea in August, but they didn’t have it in her size (I have since ordered it from Chris’s website, since Charlotte is only too happy to wear matching outfits right now, and I have to capitalize on that while I can. I think it’s super cute, but it’s probably actually really dorky–the matching, not the T-shirt). I told my mom about it, and she went off and bought it for me as a birthday gift. My mom is the best.

This T-shirt is perfect for my English professor self, and for Charlotte–so far I’ve successfully inculcated in her a love for the library, reading, and books–I’m confident that she’s a nerdy about it as a little kid can be, which is perfect. To go off topic just a little bit, one of our favorite books to read right now is Rosie Revere, Engineer–it’s a great book in general, but I think you maker mamas out there will particularly love it. Here‘s a link in case you’re interested!

I love these T-shirts because they are super soft, original designs, hand-crafted by a MI artist. What could be better? We all love T-shirts, and Grow Up Awesome makes them for babies, kids, women, and men, so that’s about everyone on your list, right? Check out this adorable onesie for all of you girls with hairy husbands–it almost makes me wish I had a little baby to put it on–almost.

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  1. 0.5 oz Peach Margarita Loose Tea, Sub Rosa Tea ($10/3)

I love tea (and peach things, remember?). My two favorites right now are Celestial Seasonings Sleepytime Peach and Mighty Leaf’s White Orchard, but this Peach Margarita blend is amazing. I haven’t really done loose leaf tea a ton, but I might be sold on this one. Each package of Sub Rosa tea lists the ingredients and a recommended steep time to prevent bitterness, and I love that as I’m measuring out the tea (the package tells you exactly how much to measure out, too) I can see actual chunks of dried fruit—it’s not so pulverized that I can’t even tell what the real ingredients are. I don’t know why I thought that was so cool, but I did. I got a few extra flavors for the tea lovers on my Christmas list. I usually add lemon and honey to my tea, but I seriously don’t even need it with this blend–it’s delicious enough on it’s own! I’m almost done with my little 0.5 oz pouch, and I’ll be ordering more this week, especially with the weather starting to get so chilly.

I also purchased these disposable loose leaf tea bags, which work really well and are only $2/20. There were some fancy mugs and cups available with the steeper, but I didn’t want to invest too much into that equipment right away. Plus, I tend to like whimsical mugs and travel cups—they aren’t always practical, but they are pretty, and that’s what matters, right? I found Sub Rosa at the Finder’s Keeper’s Vintage Market in Belleville, but you can find them on Instagram and Facebook, too (in addition to their website).


I’d love it if you would join me in shopping small this Christmas season! If you’re on Instagram, tag me @wildanddaisy and use the hashtag #metrodetroitmaker to show me what you got! I’m not above stealing a really good idea for a Christmas gift, and I have so much fun spoiling friends and families with handmade finds and all-natural products.

What are your favorite small shops this fall? Any other peach recommendations for me? I’m already working on my list for next month, and I can’t wait to share it with you! In the meantime, leave your comments and recommendations below–I love discovering new small shops!

Talk soon,

Jessie