I know I’m just over a month late with this post, but I’ll take a minute to explain why.
This event that we do at the beginning of each December is traditionally the last one of the year–I try not to work a ton in December because I really like to slow down and take time to make gifts, spend time with my family, and think about what the next year is going to look like. Plus, it’s hard to enjoy the season with three events every weekend between Thanksgiving and Christmas. Maybe I’ll speed up a little during this time when Charlotte is a little older, but for now, I like to be able to really savor my Decembers.
For us, 2018 is going to be focused around paying down our mortgage. If you know us at all, you know that we are pretty avid Dave Ramsey fans (step 6, baby!), and Dan and I decided that our word for the year is “mortgage”–everything that we do, especially when it comes to money, we really want to focus on knocking down that mortgage balance. We have a pretty aggressive goal of paying off 33% of it this year–I’ll let you know how that goes as we progress through the next twelve months!
That’s a small piece of what we like to do in December–I’m still working on some other goals, as well, and I’m thinking of sharing them for a post later this month.
For now, on to the last event of 2017, the Faith Troy Women’s Gala.
This event has a special place in my heart because not only is it the biggest event that my church does every year, but it’s the very first event that my mom and I ever did with this business, and it’s one of the best events that we do each year.
As you can see, the majority of what we prepare for this show is Christmas items and gifts, and I was seriously in love with all of the fresh greens and chippy white that we brought to the booth this year. I wish I’d thought to take a picture after the event–it was so busy all night and we sold so many of the Christmas pieces that it was pretty empty by the end!
We started collecting old wooden sleds, skates, and windows as early as we could this year–the sleds took up a bunch of room in my garage this summer, so I was happy that we sold most of them (although my favorite one didn’t sell, which I’m actually sort of happy about).
We also brought a lot of our normal small items, especially the things that make great gifts–tea wallets, burp cloths, switch plates, coasters, and some of the new baby/toddler items that I’ve been trying to incorporate more into our events.
The doll baby beds were very popular, as were the felt flower hair bows and felt flower hoop wreaths. Funny story about those–the first one I made was an Instagram inspiration that I made for myself, but I had so much fun doing it that I made a few more for this show. I thought they were really pretty and unique. I asked Dan what he thought of them and he was really surprised that I was thinking of selling them (which basically translates to something like he took one look at them and immeadiately thought they were a failed experiment). He was equally surprised that I didn’t come home with any of them…
Anyway, on to the normal elements that I talk about with any other craft show.
Price: This show is an easy yes for us at $40. It’s always been really reasonable (I think the first year we did it was only $25), even though the total shopping time for the event is less than 3 hours. It’s always on a Tuesday evening–shopping typically starts at about 4:30 p.m., which is a little earlier than most of the women are there, but they all trickle in by 6:30, and with almost 1,000 attendees, it gets crazy busy.
During the dinner, music, and program (which is always fantastic), shopping is closed, but it opens up again after the event, which is nice–I think it gives some of the more hesitant customers time to really think about what they want to purchase and then an opportunity to come back later. I will say that the busiest time is definitely before dinner; since it’s often snowy and cold here in early December, I think most people are eager to get home and get warm as soon as possible (especially if they have to work the next day).
Skirted tables and chairs are provided, which is a nice bonus at this price point–most shows I go to charge extra for a plain, ugly folding table, so these are far and away better than that!
Location: The Gala is held at the Palazzo Grande in Clinton Township, and the ballroom is set up with the dinner tables in the middle and the vendors along either side of the room in double rows.
As you can see from the photos, the carpet and decor are fairly generic–what you’d expect from a standard banquet center. To be honest, the pickiest thing for me about this show (which is a super little item in the grand scheme of things) is just that putting my pieces against this backdrop doesn’t always show them at their best (especially in photos). I definitely prefer to have a much cleaner palate to work with–my white tent, for example. I always feel like the carpet and wallpaper are a little distracting from my particular pieces.
The only other thing that is a little hard is that the vendors only have three and half hours to set up the day of the event, which doesn’t leave a lot of time to make the booth super pretty, set everything up in it, go home, get dressed and ready for a fancy event, and then come back to the venue again (depending on the weather and early rush hour traffic, it takes me about 30-45 minutes to get to this particular show).
This year we had a problem that we’ve never had before, and I think it was because we had so many big pieces–there wasn’t a lot of overflow space, and when someone bought something, they couldn’t just take it with them, because they were headed back to their table for dinner. That’s definitely a challenge that is unique to this show, since usually people take their pieces with them to put in their car or to a holding tent of some kind. It got a little confusing for the customers, since the pieces were still just right there. I hate having to tell people that things are already sold–luckily, a lot of the pieces I was able to reproduce easily, and so we were able to take several special orders.
Traffic: Like I said, the traffic is crazy. I think a lot of it has to do with the fact that I have relationships with a lot of the women there, partly because it’s my church and partly because we’ve been doing this event for five years now, and a lot of the women tell us they really look forward to seeing what we have in our booth every year.
Since the first year we came, it has been all we can do to keep up with receipts and credit card sales in between talking to the ladies and taking special order requests–there’s no way I’d be able to do this show in particular without my mom. Our booth was so crowded with pieces and people that I was stuck in that back corner for most of the night (not even time for a bathroom break!) and my mom had to do the moving around and the answering of questions during the majority of the time.
Who else out there is with me about December events? I know that there are some really good ones out there, and of course, it’s prime time for the folks out looking for a handmade Christmas gift–if you’re out there selling until Christmas Eve, that’s awesome!
Someday, that might be me…I know December is prime time, but those weeks are too precious to me at this time in my life.
I’d love to hear about your holiday shows in the comments below!