#metrodetroitmaker Goals for 2018

Good morning girl bosses!

I love this time of year! My slow time of the year corresponds with the New Year, which makes it the perfect time for setting goals, building up inventory, and plotting out how I want the year to go (which also means planning the shows I want to do).

Yes, I said, “setting goals” not “making resolutions.” The thing I don’t like about resolutions is that they often become more like wishes rather than achievable goals. I have no idea what my New Year’s resolution was last year. I probably didn’t make one. But I also didn’t have a focus for the year like I have for this year. Wanna hear what it is?

Mortgage.

Let me back up a little. This post will eventually get around to my business goals for the year, but first I want to give you a little background on what’s going on with us and our personal goals for our lives (it’ll all make sense eventually).

When I started this business, it was to help with our debt snowball. For more on that, hop on over to Dave Ramsey’s website. His stuff is gold if you’re really ready to buckle down and tackle your finances like an adult. If you’re not into delaying gratification, driving an old car, and pretty much never eating out while you’re working his plan, you’ll probably want to stay away.

We’ve been out of debt for about two years now, and our next step has been to tackle our mortgage, but we haven’t been pounding on it like we should be. The reason is partially because I stopped paying us out what I had been so that I could build up the business a bit more—you know, investing in a better camera, a design for the shop, fancy business cards, lots of shows, etc. etc. For a little while, I was toying with the idea of really bulking up my business savings so that I could invest in renting a retail space of my own.

Fast forward to last month, when Dan and I were thinking about and planning for 2018 and doing our budget for the year (yes, the whole year. I’m a huge nerd. I can’t live without that kind of structure).

I had already decided that I wanted to pick a word for the year, and I told Dan about the idea. Looking at our budget at the priorities that we had, it was pretty easy to decide on our word.

We have an aggressive goal of paying down 33% of our mortgage by the end of this year. I say it’s aggressive because the income from my teaching job plus the set amount from Dan’s income that we’ve decided to dedicate to the mortgage will only cover about 18% as it sits right now, which means my business has to contribute an additional 15%. That’s a lot, but I know that I can do it if I stay on pace with what my business produced last year (here’s hoping that I can surpass it and contribute even more).

So how does that affect my goals for 2018?

So glad you asked.

I want to start with my goals for this quarter, which I hope to transition into each quarter (with some tweaks) as the year goes on.

Goal #1: No spend January.

That’s right. I have vowed not to darken the doors of JoAnn’s, Hobby Lobby, or my cluster of beloved thrift stores this month. AT ALL.

I’ll give you a minute to recover.

I’ll admit, this is hard for me. I get a lot of inspiration and creative energy from these places, not to mention materials for my pieces. But you know what else I get? A lot of stuff that I don’t even remember purchasing! Good stuff. Stuff that I could really use.

So that’s what I’m doing. I’m spending my January creating pieces that I already have the materials for, and I have plenty—wreath forms, felt, fabric remnants, paint, furniture, wood scraps, card stock, notions, ribbon, dowels….the list goes on. And you know what else I have a lot of? Half started projects that I never got around to finishing! I have nine dowel lengths painted and ready to be made into fairy wands. I have at least twenty (and probably more) tea wallets already cut out and ready to iron and sew. I have a telephone bench that needs to be painted. I have a wire wreath form spray painted gold and waiting for some felt flowers. I have felt flowers that are all cut out and waiting to be put together. The list goes on and on.

And do I need to go to JoAnn’s in order to complete any of these pieces? No, I don’t.

Not only will I save time and money by not visiting these stores, but I will also be decluttering my work spaces by using up materials that I already have laying around! Just this past week I finished two pillows (the forms have been sitting there for at least 6 months) and several linen heart banners for Valentine’s day from leftover fabric from over a year ago:

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It’s already the 15th, and I’m feeling the withdrawals and trying to convince myself that the excuses I’m coming up with to head to the craft store are actually really good reasons for me to break my vows and buy a bunch of new stuff. So far, I’ve been able to resist, and I’m putting a lot of obstacles in my own way by making sure that I always have a project in my face that needs to be completed.

One side effect of this experiment that I didn’t anticipate was that my creativity has been engaged in a different way than it has been lately–by forcing myself to use only materials that I have, I’ve been seeing the items in my basement and garage in a whole new light, and seeing new ways to use materials without even having to browse Pinterest for inspiration. It’s been fabulous, and I can’t wait to share more of the pieces I’ve been creating lately!

Goal #2: Stock up my shop.

As I’m going through bins and boxes of materials and pieces that I’ve purchased for one project or another, I’m discovering some amazing things that I no longer need but are going to be great additions to my shop. As of writing this post, I have 113 listings in my shop, and I’m on a mission to get to 200 by the middle of February (that’s about 2.8 listings/day, which is more aggressive than I’ve ever been in the past. The number one thing that I’ve found that consistently drives people to my Etsy shop is consistent postings, so this is a really good goal for me, and one that I actually have time for right now!

Stocking my shop is always on my radar, but during slow times when I’m at least a month out from my new craft show I can really buckle down and focus on getting as much new inventory photographed and ready as possible.

Goal #3: Find new things to try.

This one is still developing. There are at least three new shows that I’m planning to apply to this quarter, and I’m also toying with the idea of renting some space inside a larger co-op type store. There are several places where I’ve thought about doing this in the past, but now there’s a new place opening in downtown Rochester, and that is almost too close not to make it worth it.

I’m still an avid Goal Digger podcast listener, and I’ve recently added The Purpose Show to my playlist, as my new podcast material. It’s a little more focused on motherhood than on small business and goals, but it’s a nice way to round myself out and make sure that I’m focusing on my family and not just on my business for the better part of the day.

I also want to add a few books to my reading list for this year that have to do with my business, and I’m hoping to start with Sheryl Sandberg’s Lean In. I haven’t come across any other business related books for the list yet, though I have TONS of fiction books that I’m hoping to get into this year.

I’m also shaking up my morning routine (I’m just now getting back into my routine of heading to Starbucks at 5 a.m. on non-preschool mornings) by adding morning pages to at least a couple of my mornings each week. I typically brain dump into my planner each week, but my planner is a bit tight on space, and my brain is a wild jungle full of scary gibberish which is a little overwhelming for those neat little lines and boxes. I’m hoping that doing a massive dump will help me to streamline so that I don’t overwhelm my poor little planner.


What are your goals for 2018, both personal and business related? Do they overlap at all? I’m hoping to get some of my fire back with a solid goal that will really affect our family’s life going forward into the next two years. When I started this business, that fire was there, and it fueled some major growth!

I’d love to hear from you about some of your strategies for a productive year, month, and week, too! Do you bullet journal? Use a planner? Do morning pages? How do you release all that extra “stuff” from your brain so that you can be free to concentrate fully on the most important tasks for your week?

Here’s hoping to a wonderful January and an even better 2018! Get your goals on, girl bosses!

Talk soon,

Jessie

Craft Show Review: Faith Troy Women’s Gala in Clinton Township, MI

I know I’m just over a month late with this post, but I’ll take a minute to explain why.

This event that we do at the beginning of each December is traditionally the last one of the year–I try not to work a ton in December because I really like to slow down and take time to make gifts, spend time with my family, and think about what the next year is going to look like. Plus, it’s hard to enjoy the season with three events every weekend between Thanksgiving and Christmas. Maybe I’ll speed up a little during this time when Charlotte is a little older, but for now, I like to be able to really savor my Decembers.

For us, 2018 is going to be focused around paying down our mortgage. If you know us at all, you know that we are pretty avid Dave Ramsey fans (step 6, baby!), and Dan and I decided that our word for the year is “mortgage”–everything that we do, especially when it comes to money, we really want to focus on knocking down that mortgage balance. We have a pretty aggressive goal of paying off 33% of it this year–I’ll let you know how that goes as we progress through the next twelve months!

That’s a small piece of what we like to do in December–I’m still working on some other goals, as well, and I’m thinking of sharing them for a post later this month.

For now, on to the last event of 2017, the Faith Troy Women’s Gala.

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This event has a special place in my heart because not only is it the biggest event that my church does every year, but it’s the very first event that my mom and I ever did with this business, and it’s one of the best events that we do each year.

As you can see, the majority of what we prepare for this show is Christmas items and gifts, and I was seriously in love with all of the fresh greens and chippy white that we brought to the booth this year. I wish I’d thought to take a picture after the event–it was so busy all night and we sold so many of the Christmas pieces that it was pretty empty by the end!

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We started collecting old wooden sleds, skates, and windows as early as we could this year–the sleds took up a bunch of room in my garage this summer, so I was happy that we sold most of them (although my favorite one didn’t sell, which I’m actually sort of happy about).

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We also brought a lot of our normal small items, especially the things that make great gifts–tea wallets, burp cloths, switch plates, coasters, and some of the new baby/toddler items that I’ve been trying to incorporate more into our events.

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The doll baby beds were very popular, as were the felt flower hair bows and felt flower hoop wreaths. Funny story about those–the first one I made was an Instagram inspiration that I made for myself, but I had so much fun doing it that I made a few more for this show. I thought they were really pretty and unique. I asked Dan what he thought of them and he was really surprised that I was thinking of selling them (which basically translates to something like he took one look at them and immeadiately thought they were a failed experiment). He was equally surprised that I didn’t come home with any of them…

Anyway, on to the normal elements that I talk about with any other craft show.

Price: This show is an easy yes for us at $40. It’s always been really reasonable (I think the first year we did it was only $25), even though the total shopping time for the event is less than 3 hours. It’s always on a Tuesday evening–shopping typically starts at about 4:30 p.m., which is a little earlier than most of the women are there, but they all trickle in by 6:30, and with almost 1,000 attendees, it gets crazy busy.

During the dinner, music, and program (which is always fantastic), shopping is closed, but it opens up again after the event, which is nice–I think it gives some of the more hesitant customers time to really think about what they want to purchase and then an opportunity to come back later. I will say that the busiest time is definitely before dinner; since it’s often snowy and cold here in early December, I think most people are eager to get home and get warm as soon as possible (especially if they have to work the next day).

Skirted tables and chairs are provided, which is a nice bonus at this price point–most shows I go to charge extra for a plain, ugly folding table, so these are far and away better than that!

Location: The Gala is held at the Palazzo Grande in Clinton Township, and the ballroom is set up with the dinner tables in the middle and the vendors along either side of the room in double rows.

As you can see from the photos, the carpet and decor are fairly generic–what you’d expect from a standard banquet center. To be honest, the pickiest thing for me about this show (which is a super little item in the grand scheme of things) is just that putting my pieces against this backdrop doesn’t always show them at their best (especially in photos). I definitely prefer to have a much cleaner palate to work with–my white tent, for example. I always feel like the carpet and wallpaper are a little distracting from my particular pieces.

The only other thing that is a little hard is that the vendors only have three and half hours to set up the day of the event, which doesn’t leave a lot of time to make the booth super pretty, set everything up in it, go home, get dressed and ready for a fancy event, and then come back to the venue again (depending on the weather and early rush hour traffic, it takes me about 30-45 minutes to get to this particular show).

This year we had a problem that we’ve never had before, and I think it was because we had so many big pieces–there wasn’t a lot of overflow space, and when someone bought something, they couldn’t just take it with them, because they were headed back to their table for dinner. That’s definitely a challenge that is unique to this show, since usually people take their pieces with them to put in their car or to a holding tent of some kind. It got a little confusing for the customers, since the pieces were still just right there. I hate having to tell people that things are already sold–luckily, a lot of the pieces I was able to reproduce easily, and so we were able to take several special orders.

Traffic: Like I said, the traffic is crazy. I think a lot of it has to do with the fact that I have relationships with a lot of the women there, partly because it’s my church and partly because we’ve been doing this event for five years now, and a lot of the women tell us they really look forward to seeing what we have in our booth every year.

Since the first year we came, it has been all we can do to keep up with receipts and credit card sales in between talking to the ladies and taking special order requests–there’s no way I’d be able to do this show in particular without my mom. Our booth was so crowded with pieces and people that I was stuck in that back corner for most of the night (not even time for a bathroom break!) and my mom had to do the moving around and the answering of questions during the majority of the time.


Who else out there is with me about December events? I know that there are some really good ones out there, and of course, it’s prime time for the folks out looking for a handmade Christmas gift–if you’re out there selling until Christmas Eve, that’s awesome!

Someday, that might be me…I know December is prime time, but those weeks are too precious to me at this time in my life.

I’d love to hear about your holiday shows in the comments below!

Talk soon,

Jess