Good morning ladies! Today I’m reviewing our last official summer show, the Finder’s Keeper’s Vintage Market in Belleville, MI. This show was held at the Wayne County Fairgrounds, which was a great venue for this type of event, and we had a pretty nice day weather-wise as well—it’s been cool here for a Michigan August (about which you will hear no complaints from me!!), and the shows have been nice and mild this month.
This show was a great mix of DIY, antique and redone pieces (in the furniture category anyway), and I brought a mix for my booth as well. My expectations were about what they were for the Shed 5 show—I had some pretty high hopes, and while we did better at Finder’s Keeper’s than we did in Eastern Market, our booth wasn’t nearly as busy as I’d hoped it would be, though the traffic overall was great in the morning.
Price: The normal price for this show would have been $125, but I went through a frenzy of signing up for August shows in mid-July, and I was too late to get in at that price and had to pay an extra $25. Definitely on the high end for a one-day vintage market, and on top of that, they charge customers $5/head at the gates, which seems like a lot to me.
From a customer’s point of view, I’m not sure it’s worth that much—the variety of the booths and food trucks is pretty much the same as it was two weekends ago in Brownstown (there were a lot of repeat vendors from that show, actually), and Brownstown was free. I’m guessing that Finder’s Keepers had to charge admission to help pay for the venue and staff (which there were a lot of, I’ll admit), but again, it didn’t seem worth it.
From a vendor’s perspective, I’m always uncertain of the effect that an admission fee has on sales. On the one hand, I would expect that if you’re going to pay just to get into the show, you’re going to be serious about shopping, but on the other hand, it’s also pretty cheap for an hour or so just to walk around and get inspiration. Plus, since you’ve already spent money to get in, you might be more careful about what you’re going to spend on purchases…again, I have no idea how that all actually works, but that admission fee has got to have an effect somehow or another, right?
There wasn’t a ton of advertising as far as signs along the route towards the show, and I don’t know how much was done outside of social media for this one. The market seems to have a large following, so I didn’t worry about it too much, but again, for such a high fee, it seems like there should be some extra promotion going on.
Side note: another slightly annoying thing was that they held my check for weeks before cashing it, which I don’t understand and is always a little irritating. I mailed the check the first week of August, and they didn’t cash it until after the show. I don’t know if that’s a normal policy, but if it is, it’s really inconvenient.
Location: The fairgrounds were easy to get to—pretty much right off of I-94, and they had the market set up with a petting zoo and pony rides on one side, and a food court, stage, and food truck fleet on the other. There were three rows of tents packed pretty tightly into the main space, however, and with all the room at the fairgrounds, it really seemed like they could have spread the show out a bit more to make loading and unloading much less stressful and congested. Getting out wasn’t a huge problem for us, since we got in right away, but we had to wait for a bit when we got there in the morning, even given the fact that at least half of the tents were already set up, and appeared as if they’d been so since the night before. There were a lot of campers set up on the other side of the barns where the food court was, and it seemed like the market had allowed quite a few people to come and set up the night before. This option wasn’t made clear on the contract, which stated that set-up wouldn’t begin until 7 a.m. the day of the event.
Overall communication wasn’t that great. I filled out a preliminary application on their website, after which they sent me an email with the contract attached. That was pretty much it. They did not email me to confirm acceptance or that they had received my check, and since they didn’t even cash it until after the show, I couldn’t tell whether I was accepted or not that way, either. I also never got any reminders or information the week of the show, which I would assume would be standard for an event this big. The only thing they did was post a map of the show on the Facebook event—I found my name and booth number on that map three or four days before the event. I know what you’re thinking: “if you were that stressed out about it, why not email them?” I probably should have. Next time.
Traffic: The morning traffic was a little lighter than I’d expected, but busy enough. We made a few sales right away, but then it dropped off considerably and never really recovered. Again, I’d brought mostly big pieces, and we didn’t sell a single thing that was priced higher than $50. People were negotiating, too, and asking for steep discounts (one customer offered $10 on a window that I had priced at $25!). This, of course, makes me think that my prices were too high, and they might have been for that market. There were quite a few booths that were almost giving things away—the same furniture vendor from Saline was there with her insane prices (once again, I was tempted to buy several of her pieces)!!
After 1 p.m., traffic was barely a trickle, and my mom and I took turns walking around and shopping. It’s my birthday week, and I’m already thinking ahead to future Friday favorites posts and to Christmas and some birthdays of friends that I have coming up, so I was in the mood to shop a little.
There were indoor restrooms here, and plenty of volunteers to help us unload. They came around to all the vendors with big pieces and let us know that there was a cart available for customers to move large pieces from the show area to the parking lot, and one lady who bought a coffee table from us took advantage of that, which was a nice bonus for us and for the customer.
There was live music as well, and it was nice because the band was inside one of the barns, and even if you were close to where the stage was, it wasn’t so loud outside that you couldn’t hear your customers, because the barn contained the sound pretty well.
I don’t know how many more of these downriver shows that we will do—I would like to try the Plymouth show in the spring, and possibly go back to Brownstown, but this particular market didn’t really do it for me. Doing a show for the first time is always hard—we almost always do better the second time around than we do the first, with just a couple of exceptions. It’s always a learning curve in a new area, and it’s hard to know what kinds of things will do really well and what things will flop.
With the exception of Shed 5, I think the reason these August shows were so slow is partly due to the fact that it is August and partly because I just didn’t have the right mix of pieces. June, July, and August are always pretty slow months in my experience, but I know the right shows for those months are out there. We’ve found one good one in July–we’ve never had a bad year at Sterlingfest–and I’m looking forward to finding a few more shows this fall that will stay on our calendar for good.
Here are some shows I’m looking forward to attending or applying to this fall/winter:
Junkstock, Richmond, September 8-10
Michigan Antique Festival, Midland, MI, September 23-24
Hocus Pocus, Monroe, October 7-8
Detroit Urban Craft Fair, Detroit, Dec 1-3
Faith Christmas Gala, Shelby Township, December 5
My schedule is a little light right now, but I’m looking for a few more quick shows to add in there–I’d like to do at least two in November. There’s a small show in Auburn Hills that I’m considering, and a few more that are rattling around in my brain that I can’t think of right now. Fall is my favorite favorite season, so I love to be out and about during it!
What shows are you doing this fall? Have you done a Finder’s Keeper’s market? How did it go? Leave your questions and comments below, and have a great week!